UNIZIK JOURNAL OF BUSINESS 2(2) 2019 DOI: 10.36108/unizikjb/9102.20.0240
ENTERPRENEURAL ENVIRONMENT & CROSS-CULTURIAL MANAGEMENT: A ROAD MAP FOR SUSTAINING AFRICAN DEVELOPMENT
Ellis I. Idemobi
Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus
Gabriel A. Onukwuli
Federal College of Education (Technical), Umunze
For African operations to succeed in Western countries, African entrepreneurs must embrace entrepreneurs’ environmental management competencies as part of a strategic focus for crosscultural management. This article examines entrepreneurial environment and cross-cultural management as a road map of sustaining African development. The specific objectives are to explore the relationship between entrepreneurial environment and cross-cultural management; to examine why cross-cultural orientation is important in African entrepreneurs; and to determine the effect of globalization on entrepreneurial environment and cross-cultural management. This paper argued that entrepreneurial culture, environmental turbulence and global network competencies improve the relationship between entrepreneurial environment and cross-cultural management. Therefore, by drawing insights from the existing review of the literature, our purpose is to improve understanding of the relationship between entrepreneurial environment and cross-cultural management under the moderating effects of entrepreneurial culture, macro environment and global network competence. A model of entrepreneurial environment and cross-cultural management is also suggested to provide useful insights in the context of African entrepreneurs.
Keywords: Entrepreneurial Culture, Environmental Turbulence, Network Competence, Entrepreneurial Environment, Cross-Cultural Management